
When wearing cologne, a small quantity (one spray) applied to the neck area and behind the ears, and not really anywhere else. If you use aftershave, then don't use cologne. One scented product is sufficient. If you're into these body sprays, then apply sparingly.
EDIT - when I say one spray, I do mean one for the neck and one for behind the ears, so a total of 2-3 sprays from an aspirator. Rereading that part, it seems confusing